21 Feb Learning, Teaching, Training Activities for the Digital Invasions project
First Learning, Teaching, Training Activities (LTTA) for DIGINV project (2018-1-IT02-KA204-048171) was held i in Bevagna, Italy, on the 14-18th January 2019. The programme of the LTTA 1 was offered for cultural operators from Croatia, Cyprus, Hungary, Malta and Italy in order to prepare them on the methodology of digital invasions.
DIGINV project aims to exchange best practices for the involvement of citizens in the dissemination enhancement and care of cultural heritage using an innovative methodology based on the use of new communication technologies.
During the different days of the training activities, cultural operators participated in several workshops conducted by Marianna Marcucci and organized by Gaia Terenzi, project coordinator. The LTTA included the following modules:
- Web e Social Media Marketing.
- Audience Engagement and Gaming How to engage digital communities.
- How to organize a Digital Invasion.
In addition to the workshops, cultural operators explored different towns such as Assisi and Foligno, located in the Umbria Region. They had the chance to visit the most important monuments and walk around the through the streets of these beautiful towns.
Finally, Digital Invasion was carried out in Bevagna. Participants, were dressed with special costumes typical of the town during the medieval festival “Mercato delle Gaite”, and they discovered the most significant places and medieval workshops, such as candle and paper making, painting and silk thread spin. They experienced how to prepare and account for different activities when organizing a digital invasion.
At the end of the event, participants had tools to engage digital communities, using social networks to promote a travel destination and advertise, and they were able to prepare a digital invasion in their home countries.
You can learn more about participants’ experience and their impressions 0n the project Facebook page.